The difference between a Customer Journey and a Customer Storyboard

Customer Experience

If you are reading this post, you probably know the power of customer experience. Customer experience and deep customer knowledge is one of the key factors to longterm strategic planning and a secure future. Building a unified description of customers and what drives them can be done in many different ways and is an effective tool to engage each employee to take action based on customer experience insights. One of the most common ways of doing this is by building Customer Journeys. Danji has taken the Customer Journey map one step further and has a more dynamic approach, rooted in the latest research.READ MORE